Roots x Routes was born from a deep belief in travel as a meaningful journey. A way to understand the world. Founded by Sarah Grao, a seasoned traveler and cultural storyteller, after years of exploring Europe with curiosity and purpose, this travel concept was created to share her love for the continent, and her way of experiencing it: through its history, local traditions, people, and everyday life.

Based in Spain, Sarah's background in Architecture and International Business gives her a unique understanding and appreciation for Europe's art, culture, and economy. Her architectural eye provides a deep appreciation for history and the intricate design of European cities, while her business knowledge ensures every journey is thoughtfully planned down to the last detail. From this foundation, she designs journeys that offer depth, comfort, and curated experiences to connect travelers with the true spirit of each place.

Our mission is to design immersive travel experiences that reflect your interests, your pace, and your purpose — whether it's discovering iconic cities, immerse yourself in a region, or something uniquely your own.

Our vision is to inspire a more conscious and connected way of traveling: one that values authenticity, personal comfort, and a deeper understanding of the places we explore, always adapting to each traveler's unique rhythm and passions.

At Roots × Routes, every trip is carefully adapted to your needs and preferences — whether you're traveling solo, as a couple, with family, or celebrating a special moment. We’re here to create something exclusive, thoughtful itineraries that leave space for both structure and spontaneity. Every trip has a purpose — and we're here to help you live it fully.